2019 Agenda

eretailer summit 2019

“Gaining Intelligence and Insights in Home Improvement e-Commerce”

Wednesday, November 6, 2019 – All-Attendee Access
3:00 PM Arrival and Check-In
Kimpton Hotel Monaco Chicago, 225 N. Wabash Ave., Chicago, IL 60601, 312-960-8500
6:00 PM-7:30 PM Networking Reception
Sponsored by the National Hardware Show
Thursday, November 7, 2019 – All-Attendee Access
8:00 AM Networking Breakfast
8:30 AM Welcome and Opening Remarks
Sonya Ruff Jarvis, Founder, eRetailer Summit
Global Retail & eCommerce
A Conversation with Laura Heller, a Forbes Contributor & David Weiss, Partner, of McMillan Doolittle. The speakers will discuss what has happened over the past year in global retail and ecommerce, and where the industry may be headed. Peter Giannetti, Editor, HomeWorld Business magazine, moderates.
9:00 AM Home Improvement Retail & eCommerce
Leen Nsouli, Industry Analyst for The NPD Group, will share its latest findings about home improvement retail and ecommerce trends and analysis, and which categories are driving the sector’s double-digit growth.
9:45 AM Introductions
Networking Refreshment Break Sponsored by VESTA
10:30 AM Big Data & Demand
Getting the Most out of Your Customer Data. How can anyone get a handle on the torrent of data available, and use that data to help drive profits and perpetuate customer loyalty? Paul Lin, CEO of DrillSpot, will share his insights on getting the most from your information.
11:00 AM Fulfillment & Delivery
Hassle-free delivery is critical to a customer’s online shopping experience. This session delves into the fulfillment options that are most important to meeting your customers’ expectations. Ecommerce Fulfillment Specialist Charli Casey, of Rakuten Super Logistics, is the presenter.
11:30 AM Influencers & Profitability
In this age of social media and online content, influencer marketing provides a direct path to your target consumer and can bolster your brand’s bottom line. The DIY Playbook’s Casey and Michael Finn will discuss influencer marketing strategy and provide real-life examples of successful campaigns they have launched within the home improvement marketplace. You’ll learn why working with influencers is the ideal way to drive quantifiable sales and increase brand awareness.
12:00 PM Masterclass: “Drilling Down” on Amazon in the Home Improvement category
Presented by Jimmy Barber, Senior Director of eCommerce @ OneStone and Scott Sinclair, Director of Ecommerce @ OneStone. Debunking the Amazon black box. An overview of Amazon best practices ranging from content optimization to fulfillment methods to sales strategies.
12:15 PM eCommerce Industry & Best Practices
Peter Giannetti, Editor, HomeWorld Business, will summarize the morning sessions, and highlight the takeaways that can be implemented by your eCommerce business.
12:30 PM Networking Lunch
Sponsored by OneStone
1:30 PM Content Solutions & Platform Development
Creating relevant content that generates sales is a challenge. Few retailers are willing to risk developing a customizable delivery platform that might bust their budgets. Hannah Rogers, Account Executive & Project Manager of EZ-AD will show you how it is done. She will walk you through a best practice website that did not require a huge investment but yields big results.
2:00 PM Online Retailers & Home Improvement
This retailer panel will share how they make eCommerce work for their companies and why selling home improvement products online is important to their brand, their customers, and the business ecosystem. Participants include Matt Woods, COO, Woods Hardware Stores; and Asa Farquhar, Category Manager, Spreetail, Elizabeth Ragone, Direct-To-Consumer General Manager Boscov’s will moderate.
3:00 PM Networking Refreshment Break Sponsored by VESTA
3:30 PM A Conversation:  Converting Challenges to Opportunities
An engaging and informal discussion that will wrap up our ecommerce home improvement discussion. It will focus on common experiences, challenges with communication and online selling along with specific advice of how to convert these challenges to opportunities.
4:15 PM Insights & Intelligence Takeaways
Peter Giannetti, Editor, HomeWorld Business, will recap the afternoon sessions and highlight takeaways that can be used by your eCommerce business.
Thoughts & Wrap-Up Remarks
Sonya Ruff Jarvis, Founder, eRetailer Summit
4:30 PM – 5:30 PM Happy Hour
Friday, November 8, 2019 – Invitation Only
7:30 AM – 1:00 PM Continental Breakfast & One-on-One Meetings
Speakers BIOS