2019 eRetailers

The following online retailers are confirmed to attend the Summit. They are especially looking forward to participating in the one-to-one pre scheduled meetings with suppliers on Friday, November 8.
Paul Lin, CEO, DrillSpot.com Paul-Lin
Joe Caldwell has been in the Information Technology industry for 18 years. Early in his career he was managing large scale remittance processing systems for Target, and American Express which led to a career in eCommerce where he helped develop the collector car division of eBay motors. For the past 11 years he has worked closely with the home improvement, and the industrial commercial supply industry. His focus has been working large hardware distributors by leveraging their logistics, and product data to bring them to marketplaces like Amazon, Walmart, eBay, Jet, Sears, and NewEgg. Joe Caldwell

Parvez Patel, General Manager of eFaucets.com and Hausera.com has 15+ years of experience in B2C and B2B multi-channel businesses. Currently enjoying (and being stretched) leading a mid-size eCommerce business, through the next phase of its growth, while helping the largest distributor in the home/kitchen fixtures space, undergo a digital transformation.

 He loves to attract and develop high-performing teams, helping individuals deliver breakthrough results and become future organizational leaders. Extremely proud of his international background, and foundations in engineering, 6-Sigma Black-Belt and operations. Parez Patel
ebay-logo-new eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. eBay connects millions of buyers and sellers around the world. In 2016, eBay enabled $84 billion of gross merchandise volume.
At the eRetailer Summit you will meet: Mikhaila Amora, Senior Category Manager
True Value Keesha Craig-Mourillon is a Senior Buyer of Ecommerce for Senior Buyer/Ecommerce Home, Electrical, Plumbing, and FRAP for True Value Company. She has worked for True Value the past 3 years prior buying experience was from Sears Holdings. Keesha is a passionate driven Buyer with 5+ years of retail & E-commerce buying experience in a variety of different product categories. Detail-oriented candidate with extensive analytical and merchandising planning skills. Proficient at developing and maintaining relationships with all cross functional teams and vendors. Experience in Tools, Major Appliances, Home Decor, Small Kitchen Appliances, ASOTV, Floorcare, Kitchen/Kitchen Tools. Keesha has her Bachelors degree from Roosevelt University. Keesha Craig-Mourillon
True Value Marissa Zefeldt is the Ecommerce Product Merchant for Lawn & Garden; Garden, Outdoor Living, and Outdoor Tools – this involves soliciting suppliers for supported dot.com promotions, and managing the submission of Merchant-run promotions to the Ecommerce and Marketing Teams. She is also a Product Merchant in the Lawn & Garden department of True Value Company. She is responsible for all Watering and Wild Bird categories, as well as Planters. Marissa has been with True Value Company for 3.5 years, and she previously worked for Sears Holdings Corporation and Victoria’s Secret in Store Management. Prior to that she graduated from Indiana University with a Bachelor of Science in Apparel Merchandising. MarissaZefeldtphoto
True Value Joanne Brennan is the Sr. Product Merchant for Hand Tools, Wet/Dry Vacs and Ecommerce: Tools, Hardware, and Paint. Jo joined the team a year and a half ago; prior to True Value, Jo was a Buyer for Sears Holdings Corp with 12 years of buying experience in multiple categories in Tools, Outdoor Power, Lawn and Garden ecommerce and 2 years of Product Development for Craftsman Hand Tools. She is a skilled negotiator who expands business partnerships with international and domestic vendors and is an effective strategic thinker with a reputation for developing and implementing highly successful initiatives. Joanne Brennen
supplyhoglogo2017 Supply Hog is the online marketplace for everyone in construction and building materials.
At the eRetailer Summit you will meet: Philip Brown, Technical Co-Founder & Developer.
Philip Brown is the technical co-founder and developer of SupplyHog.com. Philip leverages his experience as a partner in a global web development firm to lead the charge in solving ecommerce and industry inefficiencies in the hardware and building supply space. Besides development, Philip is passionate about his wife and son and leads the AWANA robotic class teaching young hackers how to code.
Sustainable Supply is a wholesale distributor of green plumbing fixtures, washroom accessories, green cleaning products, tools and supplies.
At the eRetailer Summit you will meet: Brian Fricano, CEO & Founder
Brian Fricano is chief executive officer and founder of Sustainable Supply, an online B2B retailer selling more than 1 million building and maintenance products. Brian has more than 18 years experience in the B2B marketplace including working for W.W. Grainger and the Bradley Corp. Over the past 8 years Brian has bootstrapped his company from a small start-up to a successful mid stage e-commerce retailer. Launched in 2009, Sustainable Supply earned a top 1,000 ranking on Inc. magazine’s 5,000 fastest-growing private companies for four years in a row and in Internet Retailer’s top 1,000 ranking six years straight. Sustainable Supply was also nominated for an Internet Retailer Excellence Award in 2016 for best B2B Website.
Scott Benedict, DMM, Groupon Goods. Scott is an accomplished Senior Executive with more than 30 years of success spanning retail, e-commerce, consumer electronics, new system development, training, and succession planning. Leveraging extensive experience in retail business strategy, process refinement, and multichannel e-commerce, Scott is a valuable asset for a company requiring leadership to control operating costs, seize opportunities to increase operational efficiencies, or optimize profits. His broad areas of expertise include supplier performance management, retail merchandising, product marketing, inventory management, and competitive price strategy.
Throughout his executive career, Scott has held leadership positions with Walmart Global Sourcing and Procurement and Sam’s Club. He has been responsible for producing a 36% first-year improvement in associate engagement index, reducing operating expenses, and building stakeholder relationships resulting in measurable savings. An expert in data mining and analysis, Scott initiated category strategy development and enabled purchase price leveraging across markets. Additionally, he identified new areas of the business where costs could be reduced or avoided.
Scott attained his BS in Radio and Television from Arkansas State University. As a seasoned panelist and speaker, Scott has served on a judging panel for the 2017 Walton MBA Case Competition, spoke at a US Chamber of Commerce Summit, and was a moderator at the 2017 WalStreet Fireside Chat: OmniChannel – The Internet is Real. Scott is a guest lecturer at the University of Arkansas.
Scott Benedict
Natalie Wubben is a Senior Buyer of Groupon Goods. Natalie has been with Groupon Goods for the past 4 years. Prior to joining Groupon Goods, Natalie was with Trumaker and The Bon Ton Stores. She is an experienced Buyer with a demonstrated history of working in the online industry. Natalie holds a Bachelor of Science (BS) degree focused in Marketing and Management from University of Illinois at Urbana-Champaign. Natalie Wubben
fireflybuys comloog Curt Vitale is an Account Manager for Firefly Buys, an e-commerce retail company that sells on numerous channels including: Amazon, Jet, Walmart.com, eBay, Google, and Fireflybuys.com. Curt has provided Firefly Buys with dependable expertise in B2B account  management for 6 years. His extensive background knowledge stems from previous employment with prominent brands such as: Armstrong World Ind., Faconable, Nordstrom, and Waste Management Bagster with G2 Worldwide. eretailer-Curt-Vitale
Ryan DeChance, Director of Discovery at The Grommet, identifies unique and innovative products across 16 consumer categories for a partnership on The Grommet’s web platform. He sources, pitches, merchandises, negotiates and sets the stage for each Maker and product to have the best possible chance of success. His personal favorites are everyday items that have been thoughtfully re-designed and improved to solve a problem.
Ryan DeChance


Sears is ranked #5 Top 500 Internet Retailers Guide
At the eRetailer Summit you will meet: Mike Hargrave, DMM Online Tools
Mike Hargrave, 50, has been responsible for e-commerce tools at Sears Holdings since 2014. Previous e-commerce positions include director of online merchandising, lawn & garden from 2010, online buyer lawn & garden from 2009, online merchandise manager from 2008, and online content manager from 2003; he rejoined the company in 2001. Before then, he was with Goliath Falls Inc. from 2000. Earlier, he held merchandising positions at Sears Holdings from 1987.
More to come!