Guest Retailers | Home Improvement

The following online retailers are confirmed to attend the Summit. They are especially looking forward to participating in the one-to-one pre scheduled meetings with suppliers on Friday, November 8.
	Miranda Malczyk is a Product Manager at Zoro.com, a fast-growing ecommerce platform that reaches the multi-billion dollar B2B market through a B2C customer experience. Miranda oversees the Plumbing, Pipes, Valves and Fittings (PVF) and Pumps categories and will be representing Zoro’s broader product team across its extensive home portfolio, which includes portfolios ranging from lighting to security to cleaning and beyond. Miranda partners with Zoro’s leading-edge digital marketing team to place its 3+ million products in front of 80,000 customers per month.

	Olivia Smith-Keneipp is currently a director for Walmart eCommerce, managing the marketplace and site merchandising teams for Home Improvement. She has held a variety of positions at the company during her +10 year tenure, including time spent in merchandising and financial planning for Walmart stores. Olivia holds a Bachelor’s in Business and Marketing from Wichita State University and a Master’s in Business Administration from Syracuse University.

	Paul Lin is the founder and chief executive officer of Drill Spot, LLC, an ecommerce company specializing in industrial and hardware supplies for professionals. Since inception, Drill Spot has generated over $100M in sales on Amazon.com. Due to the success of his startup, in 2010 Mr. Lin was named one of Inc. Magazine’s Top 10 Asian Entrepreneurs. Mr. Lin also serves on the Board of Directors and is the IT Chairman for RBB Bancorp, a NASDAQ traded community bank with over $2B in assets. Mr. Lin attended the University of Colorado in Boulder and studied Information Systems. In his spare time, he designs technology products and currently has ten issued design patents.

	Elizabeth Ragone, Digital Consumer Leader, Direct-To-Consumer General Manager, Boscov’s. Elizabeth Ragone began her career in Digital Merchandising in 1998 when no one knew really what Digital Merchandising was. As Head Merchant of landsend.com, she grew the E-commerce business to $450M, and then co-founded Fair Indigo, a multi-channel start-up featuring organic and fair trade apparel and home goods. She has worked with brands such as Ann Taylor, Chico’s, FAS, HSNi and is now with Lenox shaping a Digital landscape that lends commerce, community and content into a whole new customer experience.

	Jay Patel is a Sr. Director of Product Manager at Zoro.com, a fast-growing ecommerce platform that reaches the multi-billion dollar B2B market through a B2C customer experience. Jay recently joined the team in August 2018 where he oversees a wide variety of categories which is fueling Zoro’s endless assortment strategy. Prior to joining the Zoro team, Jay spent 7.5 years at Groupon Goods, where he oversaw a wide variety of categories, including Consumer Electronics and Sports & Outdoors, as well as building the Groupon Goods Marketplace team. He loves to build high energy, high impact teams that always strive to think outside the box.

	eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. eBay connects millions of buyers and sellers around the world. In 2016, eBay enabled $84 billion of gross merchandise volume. At the eRetailer Summit you will meet: Mikhaila Amora, Senior Category Manager

	Keesha Craig-Mourillon is a Senior Buyer of Ecommerce for Senior Buyer/Ecommerce Home, Electrical, Plumbing, and FRAP for True Value Company. She has worked for True Value the past 3 years prior buying experience was from Sears Holdings. Keesha is a passionate driven Buyer with 5+ years of retail & E-commerce buying experience in a variety of different product categories. Detail-oriented candidate with extensive analytical and merchandising planning skills. Proficient at developing and maintaining relationships with all cross functional teams and vendors. Experience in Tools, Major Appliances, Home Decor, Small Kitchen Appliances, ASOTV, Floorcare, Kitchen/Kitchen Tools. Keesha has her Bachelors degree from Roosevelt University.

	Marissa Zefeldt is the Ecommerce Product Merchant for Lawn & Garden; Garden, Outdoor Living, and Outdoor Tools – this involves soliciting suppliers for supported dot.com promotions, and managing the submission of Merchant-run promotions to the Ecommerce and Marketing Teams. She is also a Product Merchant in the Lawn & Garden department of True Value Company. She is responsible for all Watering and Wild Bird categories, as well as Planters. Marissa has been with True Value Company for 3.5 years, and she previously worked for Sears Holdings Corporation and Victoria’s Secret in Store Management. Prior to that she graduated from Indiana University with a Bachelor of Science in Apparel Merchandising.

	Joanne Brennan is the Sr. Product Merchant for Hand Tools, Wet/Dry Vacs and Ecommerce: Tools, Hardware, and Paint. Jo joined the team a year and a half ago; prior to True Value, Jo was a Buyer for Sears Holdings Corp with 12 years of buying experience in multiple categories in Tools, Outdoor Power, Lawn and Garden ecommerce and 2 years of Product Development for Craftsman Hand Tools. She is a skilled negotiator who expands business partnerships with international and domestic vendors and is an effective strategic thinker with a reputation for developing and implementing highly successful initiatives.

	Supply Hog is the online marketplace for everyone in construction and building materials. At the eRetailer Summit you will meet: Philip Brown, Technical Co-Founder & Developer. Philip Brown is the technical co-founder and developer of SupplyHog.com. Philip leverages his experience as a partner in a global web development firm to lead the charge in solving ecommerce and industry inefficiencies in the hardware and building supply space. Besides development, Philip is passionate about his wife and son and leads the AWANA robotic class teaching young hackers how to code.

	Sustainable Supply is a wholesale distributor of green plumbing fixtures, washroom accessories, green cleaning products, tools and supplies. At the eRetailer Summit you will meet: Brian Fricano, CEO & Founder Brian Fricano is chief executive officer and founder of Sustainable Supply, an online B2B retailer selling more than 1 million building and maintenance products. Brian has more than 18 years experience in the B2B marketplace including working for W.W. Grainger and the Bradley Corp. Over the past 8 years Brian has bootstrapped his company from a small start-up to a successful mid stage e-commerce retailer. Launched in 2009, Sustainable Supply earned a top 1,000 ranking on Inc. magazine’s 5,000 fastest-growing private companies for four years in a row and in Internet Retailer’s top 1,000 ranking six years straight. Sustainable Supply was also nominated for an Internet Retailer Excellence Award in 2016 for best B2B Website.

	Asa Farquhar is the Category Manager of Home Improvement for Spreetail.com and VM Express. His areas of responsibly include, Tools, Hardware, Plumbing and Electrical, and Automotive. His team is responsible for vendor relationships, new vendor onboarding, promotions, .COM assortment, and marketplace strategies. Asa has a long buying career in many categories in both physical retail, ecommerce, and distribution. Asa has been with Spreetail for nearly 2 years and graduated from Doane University with a Bachelor of Science in Economics and Business Administration.

	Natalie Wubben is a Senior Buyer of Groupon Goods. Natalie has been with Groupon Goods for the past 4 years. Prior to joining Groupon Goods, Natalie was with Trumaker and The Bon Ton Stores. She is an experienced Buyer with a demonstrated history of working in the online industry. Natalie holds a Bachelor of Science (BS) degree focused in Marketing and Management from University of Illinois at Urbana-Champaign.

	Curt Vitale is an Account Manager for Firefly Buys, an e-commerce retail company that sells on numerous channels including: Amazon, Jet, Walmart.com, eBay, Google, and Fireflybuys.com. Curt has provided Firefly Buys with dependable expertise in B2B account management for 8 years. His extensive background knowledge stems from previous employment with prominent brands such as: Armstrong World Ind., Faconable, Nordstrom, and Waste Management Bagster with G2 Worldwide.

	Sears is ranked #5 Top 500 Internet Retailers Guide At the eRetailer Summit you will meet: Mike Hargrave, DMM Online Tools Mike Hargrave, 50, has been responsible for e-commerce tools at Sears Holdings since 2014. Previous e-commerce positions include director of online merchandising, lawn & garden from 2010, online buyer lawn & garden from 2009, online merchandise manager from 2008, and online content manager from 2003; he rejoined the company in 2001. Before then, he was with Goliath Falls Inc. from 2000. Earlier, he held merchandising positions at Sears Holdings from 1987.

	Naomi McMillan is the co-owner of Hipp Hardware Plus. She has 20 + years of customer service and retail experience. She started her career with the DFAS quickly learning the business of caring for the needs of customers. She believes the heart of any retail starts with a happy customer. Joining her partner in the ecommerce retail world as the head of customer care was an easy step for her to take.

	Gentry Hipp, Owner, Hipp Hardware Plus
	More to come!

*Subject to change