Advisory Council

Leading eCommerce, Retail and/or Home Improvement experts have joined the Home Improvement eRetailer Summit to help craft and design the format, agenda and are involved in shaping the goals of the event.

Home Improvement eRetailer Summit
Retail Advisory Council Members

Keesha Craig-Mourillon 
Senior Buyer of Ecommerce
Keesha Craig-Mourillon is a Senior Buyer of Ecommerce for Senior Buyer/Ecommerce Home, Electrical, Plumbing, and FRAP for True Value Company. She has worked for True Value the past 3 years prior buying experience was from Sears Holdings. Keesha is a passionate driven Buyer with 5+ years of retail & E-commerce buying experience in a variety of different product categories. Detail-oriented candidate with extensive analytical and merchandising planning skills. Proficient at developing and maintaining relationships with all cross functional teams and vendors. Experience in Tools, Major Appliances, Home Decor, Small Kitchen Appliances, ASOTV, Floorcare, Kitchen/Kitchen Tools. Keesha has her Bachelors degree from Roosevelt University.
True Value
Brian Fricano Brian Fricano
Chief Executive Officer
Brian Fricano is chief executive officer and founder of Sustainable Supply, an online B2B retailer selling more than 1 million building and maintenance products. Brian has more than 18 years experience in the B2B marketplace including working for W.W. Grainger and the Bradley Corp. Over the past 8 years Brian has bootstrapped his company from a small start-up to a successful mid stage e-commerce retailer. He’s lead his team through multiple website redesigns & launches, software integrations, and the implementation of a new cloud based ERP system. Launched in 2009, Sustainable Supply earned a top 1,000 ranking on Inc. magazine’s 5,000 fastest-growing private companies for four years in a row and in Internet Retailer’s top 1,000 ranking six years straight. Sustainable Supply was also nominated for an Internet Retailer Excellence Award in 2016 for best B2B Website.
Sustainable Supply
Philip Brown
Philip Brown is the technical co-founder and developer of Philip leverages his experience as a partner in a global web development firm to lead the charge in solving ecommerce and industry inefficiencies in the hardware and building supply space. Besides development, Philip is passionate about his wife and son and leads the AWANA robotic class teaching young hackers how to code.
eretailer-Curt-Vitale Curt Vitale
Account Manager
Firefly Buys
Curt Vitale is an Account Manager for Firefly Buys, an e-commerce retail company that sells on numerous channels including: Amazon, Jet,, eBay, Google, and Curt has provided Firefly Buys with dependable expertise in B2B account  management for 8 years. His extensive background knowledge stems from previous employment with prominent brands such as: Armstrong World Ind., Faconable, Nordstrom, and Waste Management Bagster with G2 Worldwide.
Ryan DeChance Ryan DeChance
Ryan DeChance, Advisor of Discovery at The Grommet, identifies unique and innovative products across 20+ consumer categories for launch and partnership with The Grommet’s consumer and wholesale web platforms. He sources, negotiates, merchandises, and sets the stage for Makers to have the best possible chance of success. His personal favorites are everyday items that have been thoughtfully re-designed and improved to solve a problem.
In 2017, Ace Hardware invested in The Grommet and also became a close retail partner. Together, with Grommet’s web platform and physical presence in Ace stores, they are identifying, testing, and growing new brands to become tomorrow’s household name.
Deborah-Shearer Deborah Shearer
Table + Dine
Deborah Shearer is the founder and creative mind behind Table + Dine, a lifestyle tabletop and styling studio filling the creative needs of brands in the home, tabletop and housewares markets around the world. With over two decades of experience in creative and editorial production, Deborah combines her background in retail, marketing and merchandising with a strong, unique eye for connecting people to products.
Elizabeth Ragone Elizabeth Ragone
Digital Consumer Leader
Direct-To-Consumer General Manager

Elizabeth Ragone began her career in Digital Merchandising in 1998 when no one knew really what Digital Merchandising was. As Head Merchant of, she grew the E-commerce business to $450M, and then co-founded Fair Indigo, a multi-channel start-up featuring organic and fair trade apparel and home goods. She has worked with brands such as Ann Taylor, Chico’s, FAS, HSNi and is now with Lenox shaping a Digital landscape that lends commerce, community and content into a whole new customer experience.
Mike Hargrave Mike Hargrave
DMM – Hardlines &
Sears Holdings Corporation is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States.