Advisory Council

Leading eRetailers have joined the Home Improvement eRetailer Summit to help craft and design the format, agenda and are involved in shaping the goals of the event. There is a real void out in the industry as far as raising the bar in online home improvement product sales. “The eRetailer Summit would provide a great opportunity for internet retailers and the hardware/home improvement manufacturers to gain beneficial knowledge of the dynamic workings of e-commerce,” said Michael Hargrave, Divisional Merchandise Manager for Hardlines at Sears.com and Kmart.com.

Home Improvement eRetailer Summit
Retail Advisory Board Members

Brian Fricano Brian Fricano
Chief Executive Officer
Sustainable Supply.com
Brian Fricano is chief executive officer and founder of Sustainable Supply, an online B2B retailer selling more than 1 million building and maintenance products. Brian has more than 18 years experience in the B2B marketplace including working for W.W. Grainger and the Bradley Corp. Over the past 8 years Brian has bootstrapped his company from a small start-up to a successful mid stage e-commerce retailer. He’s lead his team through multiple website redesigns & launches, software integrations, and the implementation of a new cloud based ERP system. Launched in 2009, Sustainable Supply earned a top 1,000 ranking on Inc. magazine’s 5,000 fastest-growing private companies for four years in a row and in Internet Retailer’s top 1,000 ranking six years straight. Sustainable Supply was also nominated for an Internet Retailer Excellence Award in 2016 for best B2B Website.
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Philip Brown
CTO/Founder
SupplyHog.com
Philip Brown is the technical co-founder and developer of SupplyHog.com. Philip leverages his experience as a partner in a global web development firm to lead the charge in solving ecommerce and industry inefficiencies in the hardware and building supply space. Besides development, Philip is passionate about his wife and son and leads the AWANA robotic class teaching young hackers how to code.
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Chris Nylen Chris Nylen
General Manager
Organizeit.com
Organize-It was founded in 1997 on the design and installation of custom closet systems in the Metro Detroit area. It wasn’t long before customers began inquiring about other innovative storage and organization products they could utilize in their closets, garage, and other areas throughout the home or office.
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Sandy Conrad Sandy Conrad
SVP
HSN.net
Proven senior merchandising executive with strong leadership skills, driving over $5 billion in direct to consumer retail sales. Keen ability to recruit, hire, inspire and mentor a robust and assertive team.
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Mike Hargrave Mike Hargrave
DMM – Hardlines
Sears.com & Kmart.com
Sears Holdings Corporation is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States.
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Deborah Shearer Deborah Shearer
Founder
Table + Dine
Deborah Shearer is the founder and creative mind behind Table + Dine, a lifestyle tabletop and styling studio filling the creative needs of brands in the home, tabletop and housewares markets around the world. With over two decades of experience in creative and editorial production, Deborah combines her background in retail, marketing and merchandising with a strong, unique eye for connecting people to products.
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