Advisory Council

Leading eCommerce, Retail and/or Home Improvement experts have joined the Home Improvement eRetailer Summit to help craft and design the format, agenda and are involved in shaping the goals of the event.

Home Improvement eRetailer Summit
Retail Advisory Council Members

Jay Patel
Senior Director, Category Management
Jay Patel is a Sr. Director of Category Management at, a fast-growing ecommerce platform that reaches the multi-billion dollar B2B market through a B2C customer experience. Jay recently joined the team in August 2018 where he oversees a wide variety of categories which is fueling Zoro’s endless assortment strategy. Prior to joining the Zoro team, Jay spent 7.5 years at Groupon Goods, where he oversaw a wide variety of categories, including Consumer Electronics and Sports & Outdoors, as well as building the Groupon Goods Marketplace team. He loves to build high energy, high impact teams that always strive to think outside the box.
Asa Farquhar
Vice President of Assortment Growth
Asa Farquhar is the Vice President of Assortment Growth at Spreetail. His areas of responsibly include Business Development, Market Research, and New Vendor Acceleration. Asa has a long buying career in many categories in both physical retail, ecommerce, and distribution. Asa has been with Spreetail for over 3 years and graduated from Doane University with a Bachelor of Science in Economics and Business Administration.
Brian Fricano Brian Fricano
Chief Executive Officer
Brian Fricano is chief executive officer and founder of Sustainable Supply, an online B2B retailer selling more than 1 million building and maintenance products. Brian has more than 18 years experience in the B2B marketplace including working for W.W. Grainger and the Bradley Corp. Over the past 8 years Brian has bootstrapped his company from a small start-up to a successful mid stage e-commerce retailer. He’s lead his team through multiple website redesigns & launches, software integrations, and the implementation of a new cloud based ERP system. Launched in 2009, Sustainable Supply earned a top 1,000 ranking on Inc. magazine’s 5,000 fastest-growing private companies for four years in a row and in Internet Retailer’s top 1,000 ranking six years straight. Sustainable Supply was also nominated for an Internet Retailer Excellence Award in 2016 for best B2B Website.
Sustainable Supply
eretailer-Curt-Vitale Curt Vitale
Account Manager
Firefly Buys
Curt Vitale is an Account Manager for Firefly Buys, an e-commerce retail company that sells and Brand manages on numerous channels including: Amazon,, eBay, Google, and Curt has provided Firefly Buys with dependable expertise in B2B account management for 8 years. His extensive background knowledge stems from previous employment with prominent brands such as: Armstrong World Ind., Faconable, Nordstrom, and Waste Management Bagster with G2 Worldwide.
Elizabeth Ragone Elizabeth Ragone
Digital Consumer Leader
Direct-To-Consumer General Manager

Elizabeth Ragone began her career in Digital Merchandising in 1998 when no one knew really what Digital Merchandising was. As Head Merchant of, she grew the E-commerce business to $450M, and then co-founded Fair Indigo, a multi-channel start-up featuring organic and fair trade apparel and home goods. She has worked with brands such as Ann Taylor, Chico’s, FAS, HSNi and is now with Lenox shaping a Digital landscape that lends commerce, community and content into a whole new customer experience.
Mike Hargrave Mike Hargrave
Senior Merchant
Mike Hargrave is the Senior Merchant at Goedeker’s. Goedeker’s is one of the largest independent retailers of discount appliances in the nation. They offer kitchen appliances, washers and dryers, furniture, lighting, plumbing fixtures, and mattresses. Prior to Goedeker’s, Mike was the Senior Director for Hardlines Merchandising, Online at Sears Holdings Corporation. He led the merchandising efforts for six online business for three websites, representing over $1.3B in annual sales. He was also accountable for the online customer experience and driving efforts to achieve online KPI’s as the customer moves through the purchase funnel. Mike has been named to Home Improvement Executive Magazine’s “Top 100 Retail Executives” two years in a row.